5 Must-Have Printed Materials For Your Next Trade Show Or Event
Trade shows move fast — and first impressions matter. While your digital marketing gets people through the door, it’s your event marketing materials that leave a lasting impact.
From eye-catching custom printed displays to takeaway brochures that tell your story, the right printed assets can boost trade show success, drive foot traffic to your booth, and keep your brand top of mind long after the event ends.
Here are 5 must-have printed materials to help your brand stand out and stay remembered.
Flyers & Leaflets: Quick Info That Grabs Attention
When it comes to trade show promotional materials, flyers and leaflets are your secret weapon. Why? They’re quick, punchy, and perfect for grabbing attention in a busy event space. Whether you’re showcasing new products, promoting a special offer, or simply spreading the word about your brand, flyers for events let you get straight to the point.
Keep your design bold and clean — think eye-catching visuals, short and sharp copy, and a clear call-to-action (CTA). Want to drive real engagement? Add a QR code that links directly to a landing page, discount, or exclusive offer. It’s an easy way to turn interest into action long after the event wraps up.
Simple, affordable, and easy to hand out — well-designed leaflets with CTAs belong in every trade show toolkit.
Booklets & Catalogues: Showcase Your Full Product Range
Trade show catalogues and product booklets are your silent sales team–working long after the event’s over. They give potential clients the freedom to explore your full product range in their own time, turning curiosity into genuine interest.
Make your booklet count with clean layouts, high-quality images, and easy-to-scan product details. Pricing, specs, and testimonials build instant trust and credibility. And for extra impact? Pair your printed booklet with a digital version for an easy follow-up touchpoint. It’s smart, versatile event marketing collateral that keeps your brand in their hands–and on their minds.
Point Of Sale Displays: Stand Out With Litho-Laminated Custom Booth Displays
In a crowded trade show hall, first impressions count–and custom displays are your best asset. Litho-laminated displays combine eye-catching graphics with the strength to handle busy event days. These aren’t just signs; they’re conversation starters.
Want to draw people in? Create a display that feels like an extension of your brand–bold, memorable, and built to last. Whether you’re highlighting a hero product, promoting an exclusive offer, or simply making your booth impossible to ignore, litho-laminated displays do the heavy lifting.
Pro tip: Keep future events in mind. Modular, easy-to-transport designs mean you’ll get more mileage (and value) from your investment.
When it comes to point-of-sale trade show materials, custom booth displays aren’t optional–they’re essential to standing out and making your mark.
Business Cards: Leave A Memorable First Impression
In a world of digital everything, business cards still pack a punch–especially at trade shows and events. They’re quick, personal, and leave a lasting reminder long after the conversation ends. A well-designed card shows you mean business and makes follow-ups feel effortless.
When creating business cards for trade shows, stick to high-quality materials and a clean, eye-catching design. Include essential contact details, your website or a QR code, and keep it uncluttered. Double-sided cards are a smart move–use the back for a short tagline or a line about what makes your business different.
At events, every interaction counts. Make yours memorable with personalised business cards that reflect your brand and create real connection, not just another forgotten name in a phone.
Product Packaging: Reinforce Your Brand Beyond The Event
Don’t let your brand disappear once the event is over. Product packaging for events is your secret weapon for staying top of mind long after the trade show buzz dies down. Whether you’re handing out samples, promo items, or event-exclusive products, branded event packaging turns a simple giveaway into a memorable brand moment.
Think beyond a plain bag–bold packaging with your logo, product info, and contact details keeps your business in their hands (literally). Want to really impress? Go the extra mile with eco-friendly packaging or a personalised thank-you note inside. It’s these small touches that turn a takeaway item into a lasting connection and set your brand apart from every other booth on the floor.
Bonus Tip: Create A Consistent Brand Experience Across All Materials
Your trade show presence isn’t just about looking good. It’s about being memorable. Consistency across your printed materials helps your brand stick in people’s minds long after the event’s over. When your brochures, business cards, banners, and even social posts all look and feel like your brand, you’re telling potential clients you’re professional, trustworthy, and worth remembering.
Keep it simple. Use the same colours, fonts, and style across everything you create. From your signage to your handouts, a cohesive look helps build instant recognition and credibility. After all, first impressions happen fast–make sure yours tells the right story.
Maximise Your Trade Show Success With High-Impact Printed Materials From Focus Print Group
The right printed materials don’t just fill space, they spark conversations, drive interest, and leave a lasting impression long after the event is over. Whether you’re preparing for your first trade show or looking to level up your next event, our team is here to help bring your vision to life.
Let’s make your brand the one people remember. Contact our Sydney office at (02) 8755 7888, our Melbourne office at (03) 8831 2000, or fill out our online form for a FREE Digital Printing Consultation today.
