The packaging for your cosmetic products acts as your brand’s voice to communicate directly with your customers. In the retail environment there are so many voices attempting vying for the attention of shoppers. You must ensure that your custom printed cosmetic packaging is loud and attractive enough as to differentiate your product/s from that of your competitors.
Custom Cosmetic Packaging printing serves to showcase products that are designed to enhance beauty. Therefore, it only makes sense to have beautifully printed cosmetic packaging that is designed to accentuate the best features of your product and get your brand message across. No matter what type of packaging it is, everything from Paperboard and Cardboard Boxes, to Stand Up Pouches & Box Bottom Bags can be custom printed with a range of materials, finishes and shapes.
Aside from engaging graphic design and effective messaging, there are many cosmetic packaging printing factors to consider when designing custom packaging.
Stocks / Materials
Material selection is an extremely important aspect of custom cosmetic packaging design. Your choice of materials will play a key role in communicating your brand message, though it will also serve to keep the product safe, whilst being displayed in-store and in transit. When selecting the most appropriate paper stocks for your cosmetic packaging printing, consider the following options:
The Finishes you choose for your cosmetic packaging printing can help to communicate the price point of your product, whilst making your packaging stand out from competitors. Through adding embellishments such as foiling, you can elevate the status of your product to that of a premium product, whilst creating an attention grabbing design. Below are a range of finishes/embellishments to consider for your cosmetic packaging printing.
The shape/type of packaging will depend largely on the product itself. The product’s shape, size and robustness will help to determine the most appropriate shape/type of packaging. When undertaking a cosmetic packaging printing project, your printer will be able to help you select the best packaging type. Below are some common options to get you started:
If you are looking for a reliable supplier to design and produce the best packaging solutions for your products, contact Focus Print Group today. With more than 30 years experience and an all in-house state of art premises, our team is ready to bring your ideas to life. Whether you need Paperboard, Cardboard or Stand up Pouches, our team can assist you with any of your packaging needs. Contact our Sydney office on (02) 8755 7888 or Melbourne office on (03) 8831 2000, for a FREE cosmetic packaging printing consultation.