The Importance of Choosing Custom Packaging

As today’s retail landscape has endless competition, custom product packaging has never been a more critical business tool to invest in. A product must have unique, bold and attractive packaging to stand out from its competitors on the shelves and online.

Custom packaging goes far beyond the industry standard of product packaging. Focus Print Group offers crisp packaging construction, hard-wearing materials for transportation, high-quality graphics, and various impressive technical features to provide an eye-catching aesthetic finish.

Need something specific for your business? The manufacturing of custom designs is actually easier than it sounds. At Focus, we can add unique branding elements such as logos, images or text, and customise packaging to your product’s exact measurements and physical needs.

Enhance, protect, and advertise your product in the most effective way possible with custom packaging and benefit the consumer, the product, and your business.

The first interaction consumers have with your brand is through its product packaging. Custom packaging attracts the right customers to your product in-store and online, maximising the consumer experience and sales. As reportedly, 64% of consumers try a new product because the package catches their eye, custom packaging ensures that the first impression is both positive and informative.

Packaging should prioritise the likes, dislikes and traits of your target market. For example, if your ideal customer is a time-poor consumer, adding custom convenient features to your packaging will appeal to their specific traits and is more likely to make a sale. E.g., microwavable food packaging saves time for the consumer as they don’t have to transfer food or use extra dishes. Or custom clear window packaging is a very effective means of product communication.

Packaging needs to be structurally durable for transportation, while this is achievable with basic packaging, standard packaging does not consider how the package’s material, weight and shape interacts with the product. Our friendly team at Focus Print Group can help you select the right material, shape and size for your custom packaging, taking into consideration your product’s unique physical properties. For example, some products like electronics need special care in handling, a tight fit packaging and a fast assembly, whilst still needing to look good.

Custom packaging not only increases the perceived value of your product, but your entire brand. The primary role of your packaging is to safely and securely contain products. Typically, replacing a damaged product is more expensive than to invest in protective packaging from the beginning. Hence, custom packaging specifically designed to protect your product will save money in the long run.

In addition, custom packaging caters to an essential marketing consideration for today’s online market, to be “Instagrammable”. Custom packaging makes sure your product looks good and unique on social media and online retailers; as a result, your brand achieves more social shares and free word of mouth.

Stand Out Today with Focus Print Group

At Focus, our packaging range can be customised to suit your product and branding needs. With specialised features from styles, shapes, size, stocks, colours and custom prints, to name a few.

If you are looking for a reliable supplier to design and produce the best custom packaging solutions for your products, contact Focus Print Group today. With more than 30 years’ experience and an all-in-house state of art premises, our team is ready to bring your ideas to life. Whether you need Paperboard, Cardboard or Stand up Pouches, our team can assist you with any of your packaging needs. Contact our Sydney office on (02) 8755 7888 or Melbourne office on (03) 8831 2000, for a FREE packaging printing consultation.