Why You Need Digital Printing Services

Here atFocus Print Group, we have been providing print solutions to our customers nationwide for over 30 years. With the advancement of digital printing, we have been able to print quickly without the need for traditional printing plates. Digital printing is now a viable option for brands that require a printing solution that offers an efficient and quality print output at very cost-effective rates.

How does digital printing work?

Unlike traditional lithographic printing, which relies on wet ink and printing plates, digital printing uses advanced technology to create images directly onto a surface. Digital printers map out tiny droplets of ink with incredible precision, producing sharp, high-quality results on a variety of materials like paper and plastic. This versatile method is widely used for promotional materials, food packaging, and marketing collateral.

Benefits of Digital printing

The Digital printing process provides the following benefits:

  • Cost Reduction
  • Ability to deliver print jobs in a much faster turn-around time
  • Superior quality
  • Flexibility to print on a multitude of printing substrates & materials
  • Reduction in carbon footprint
  • Makes printing prototypes easier to see what a finished job will look like
  • Shorter print runs for clients who only want a smaller quantity
  • You can print as you need them, reducing wastage
  • Personalisation for direct mail purposes

In today’s fast paced environment, digital printing applications have enabled brands to be able to react quickly to the demands of delivering their products to market, in a much more efficient rate. Digital printing has also come a long way in providing a more accurate colour matching profile, which means the reproduction of a brands unique colours are consistent across a range of paper and plastic applications.

Variable Data for Digital Printing

At Focus Print Group, we go over and above to provide our clients with printing services which connect with clients on a personal level. We provide Variable Data Printing (VDP) which is a form of digital printing–otherwise known as on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next. This makes it easy to send direct mail campaigns to a data set of people as part of a mail merge. VDP is a tremendous way to connect in a personalised environment, and has a positive impact on your promotions.

Digital Printing for Packaging

Digital printing packaging solutions have enabled brands to be able to design and print on many surfaces quickly and cost-effectively. With the ability to produce packaging prototypes efficiently, brands can refine their packaging until they are happy with the final printed product, minimising waste.

Digital Print Solutions

It is now possible to print digitally for the following:

  • Marketing Collaterals
  • Office Stationery
  • Food Packaging
  • Cosmetic Packaging
  • Plastic Packaging
  • And much more

If you are looking for Digital Printing Services in Sydney or Melbourne to help promote your products or services, the team at Focus Print Group have the very latest in digital printing technologies for general printing or packaging digital print solutions. With our large printing facilities in Sydney & Melbourne, Focus Print Group provides reliable digital printing services and delivers nationwide. Contact our Sydney Office on (02) 8755 7888 or Melbourne Office on (03) 8831 2000, for a Free Digital Printing Consultation.