Many people are quick to dismiss the value of printing services now that digital media appears to have taken over the marketing industry. But every year, about a trillion dollars are spent to finance the worldwide printing sector. This is rather outstanding for an industry whose primary source of development is the printing of labels and packaging.
In reality, the printing business is eight times larger than the video game industry, and it competes with the immensely significant automobile sector. Many factors have led to the printing industry's fast rise. The importance of the printing sector in the realms of business and entrepreneurship is one of the key reasons.
With society consuming so much digital media, especially in the last year, there may be a natural gravitation to create strictly digital forms of marketing materials (such as digital advertisements, social media content, and so on), which can be a great technique, especially for small businesses looking to reach large audiences.
However, don't entirely abandon printing services in your marketing strategy; it's still a tried-and-true way to engage with clients and assist establish your brand's identity.
What is Print Marketing?
Print marketing is precisely what it sounds like: a type of marketing that promotes anything via the use of printed materials, such as posters, brochures, banners, business cards, direct mail, flyers, and so on.
Printing services is one of the earliest kinds of conventional marketing and is far from obsolete as there is now a plethora of options available to small businesses. So, if you're still unsure how custom printing firms benefit businesses, consider the following eight reasons.
A consumer's first impression of a brand is formed in the first few seconds. Therefore, establishing and maintaining a bold brand identity is so important, as it not only informs your consumers about who you are and what you have to offer. But it also demonstrates the time and effort you have put into your company and the devotion your brand has to its customers.
Printed branded material, like stationery, calendars, and product packaging is a terrific method to establish your brand identity. This may seem like a no-brainer but creating consistent materials and reflecting your brand's voice is crucial.
In the marketplace, each business is distinct with various demands, so it makes sense that a competent print services Sydney agency will work with companies individually to create and produce bespoke materials that match their specific goals and budget.
Selecting font, colours, graphic design, and media all play a role in logo design and physical printed items like business cards, flyers, and posters to create successfully branded material. Such creative agencies think "outside the box" to produce custom printed promotional products.
The time and money spent on developing your print materials with a reputable printing Sydney agency is well worth the price, owing to the potential for increased brand awareness. The use of colour alone may increase brand awareness by up to 80%! Plus, the total cost is frequently cheaper than producing in-house.
High-quality printing has the power to redefine your brands and help gain greater recognition among the public. For example, launching a physical medium, whether printed booklets, fliers, or a large billboard ad made possible by printing services Sydney, portrays your brand as a serious competitor who is committed to its consumers.
Printed media also communicates with your customers, clients, and audience more effectively and creatively through a tangible form. The more everyday individuals connect with your brand, the more involved they will get, assisting you in gaining revenues and recognition.
82% of consumers trust print advertising because print advertising (or printed content in general) provides clients with something substantial and physical. In contrast, when online, it's easy for the consumer to doubt what they're seeing, and with privacy issues an essential worry among customers, paper offers a more solid alternative.
Since 81% of consumers need to trust a brand to purchase, trust is crucial in building long-term connections with customers. So, using a high-quality business card or flyer to market your organisation provides a certain amount of legitimacy to your brand – especially in contrast to other competitors in the marketplace who lack physical advertising.
Humans are incredibly visual by nature, so consumers will notice whether your product has essential information, attractive aesthetics, and high-quality printing. Your company will have a better chance of gaining exposure and recognition when your product meets all these variables, assisting you in achieving the attention of your consumers and new prospects. The more effort you put into your brand presence, the more credible you'll look. This is crucial because 86 per cent of customers feel authenticity is a significant element in deciding which company to support.
Printed media has a longer engagement life than digital products because customers tend to spend a short amount of time on an online page before losing interest and moving on to another. On the other hand, physical printouts take time to read, and people may become more intrigued and engaged as a result. For example, banners or posters may readily be displayed for many months.
According to studies, print advertising gets greater traction than internet advertising because individuals typically find printed advertisements less bothersome than online commercials. However, they are also more successful since printed advertising has a higher possibility of being seen and a sale than digital ads.
Advertisements on the internet are thought to be more irritating than those on the street. As a result, consumers are more likely to read a printed advertisement than a computerised one. Instead, they are more accurate portioning tools that may be utilised to boost consumer recognition and sales.
Although digital advertising may reach a bigger audience, print materials may be extremely beneficial to local communities. For example, posting a flyer around town, making postcards to mail out, or even hanging banners outside your business may all help to stimulate interest among the people you want to reach. A well-placed, eye-catching sign outside your business, for example, will undoubtedly draw attention from passers-by. Furthermore, if your company has developed a specialised market, you may capitalise on it by displaying printed materials in places where they are most likely to spend time.
Buying local has been increasingly popular, particularly in the last year, and is still one of the top priorities for consumers. Tailoring your marketing materials to show potential customers in your town that you are a small business in your community may be beneficial.
Ready to Take Your Business to the Next Level? Stand Out Today with Focus Print Group!
No matter the purpose of your campaign at Focus Print Group, we have print solutions to ensure memorable marketing materials. While brochure printing and flyer printing are our best sellers, we offer additional marketing materials which can also benefit your promotional campaign.
Stand out from the crowd with printing and marketing collateral from Focus Printing Sydney. From catalogue printing, leaflets, business cards, wobblers, posters, stickers, bookmarkers, door hangers, invitations, calendars, notebooks, diaries and much more.
At Focus Printing Sydney, our custom product packaging range can be customised to suit your product and branding needs. Your custom product packaging can be specialised with custom features such as styles, shapes, size, stocks, colours and custom prints, to name a few.
If you are looking for a reliable supplier to design and produce the best custom product packaging solutions and printing services Sydney, contact Focus Print Group today.
With more than 30 years of experience and a state-of-the-art in-house facility, our printing team is ready to bring your ideas to life. Whether you need Paperboard, Cardboard, or Stand up Pouches, our team can assist you with any of your custom product packaging needs. Contact our Sydney office on (02) 8755 7888 or Melbourne office on (03) 8831 2000, for a FREE Digital Printing Consultation.