Pet food packaging plays a vital role in keeping pet food fresh, as well as protecting it from contamination and damage. In addition, it is also a very powerful communication tool that informs consumers about the benefits their pet will enjoy if they purchase the product. Effective pet food packaging design in regards to both construction and aesthetics, is extremely important in influencing consumers’ buying decisions.
Pet food packaging, just like other types of packaging printing, is best designed with high visual impact and clarity, so that it is seen prominently against competitors’ products. When preparing pet food packaging printing, there are some important factors that you should consider, to ensure your Pet Food Packaging is a success. These packaging design factors include:
Pet food, just like the normal food that we eat, will go past its recommended consumption date and lose its freshness, safety and quality. To ensure that pet food remains fresh for as long as possible, pet food manufacturers today can opt for resealable packaging options that will keep the pet food fresh for as long as possible within its packaging. This saves pet owners the trouble of transferring pet food into airtight containers to retain freshness and increases the likelihood that the food will last.
Communicate Health Benefits
Over time pet food packaging has evolved to resemble the food packaging created for human consumption. With people becoming more and more health conscious, they are opting for healthy food options for not only themselves, but also their pets. Therefore, the nutrition label has become a very significant part of pet food packaging design. With an increasing number of pet owners paying special attention to the nutrition label, it is imperative that all pet food packaging clearly outlines the associated nutritional benefits. Any health benefits will often be a deciding factor for many consumers, and so it pays to draw attention to them when designing your pet food packaging.
Single Serve Pet Food Packaging
Single Serve Pet Food Packaging is a very convenient option for pet owners. It saves pet owners from having to measure out the correct amount of pet food, as the portion size is already that of a healthy serving size. With pet obesity a common issue for owners, single serve pet food packaging makes it very easy for pet owners to feed their pets a healthy amount, to ensure that they do not become overweight.
Aside from portion sizing, single serve pet food packaging is also very beneficial when enjoying a day out. Pet owners can easily pack food for their pet, without the hassle of preparing the food in a container beforehand.
Single serve pet food packaging is also very convenient when pet owners travel and leave their pets in the care of friends or family. The pet owner can rest assured that their pet will not be overfed, as they can leave the right amount of food with the carers. It also results in less hassle for the carers, as the pet food is already prepared for them.
As with all types of packaging, there is growing concern for the effects of packaging on the environment. This is no exception with pet good packaging, with many pet owners opting for pet food brands that utilise sustainable materials in their pet food packaging. Your packaging printer will be able to discuss sustainable pet food packaging printing options with you, so that you can reduce your environmental impact, for example, by using biodegradable packaging materials.
Consistent Design Language
Pet food brands generally have a range of products to cater for different types of animals. It is important to display a consistent design language amongst all products, so that consumers are aware of the pet food brand. However, there should be clear distinction between different categories, to clearly communicate the type of pet food on offer.
Colour can be used to differentiate between different product ranges and flavours. In conjunction with colour, sizing and materials can also be utilised to clearly segment products. For example, resealable bags can be used for fresh pet food, and boxes for long lasting pet food. If part of your pet food range includes premium pet food, embellishments such as foiling and spot uv are a great way to distinguish premium products from cheaper alternatives. The logo and typefaces should remain consistent amongst all categories and packaging, with colour, sizing, materials and printing techniques used to further classify products into types or ranges.
At Focus Print Group, we understand the importance of effective pet food packaging printing for your pet food brand. We can assist you with the creation of Flat Bottom Pouches, Box Bottom Bags, Stand Up Pouches, Flat Pouches, Side Gusset Bags, Paperboard Packaging and more. With a range of finishes available, including clear windows, tear notches, zip lock and resealable options, your pet food packaging is sure to serve its purpose well. We offer an array of material choices including sustainable options, and can employ stunning embellishments such as foiling and cello glazing to make your pet food packaging stand out from your competitors.
Focus Print Group has one of the largest in-house print manufacturing footprints in Australia. Our expert team can assist you with the latest in printing technologies for food packaging solutions, such as food packaging sleeve printing. To get started on your exciting new food packaging project, contact our Sydney Office on (02) 8755 7888 or Melbourne Office on (03) 8831 2000, for a FREE Consultation with our team.